I’ve spent years walking farms and sitting in cooperative meetings, and the pattern never changed: the knowledge rural communities needed already existed — it just never reached them in time. We started RKH to close that last mile, and watching a chairman trust a price we sent is why I keep doing this.

Every product we build starts by listening first — we sit with the women’s groups and cooperatives before we design a single screen. That discipline came from the field, not a boardroom. When a farmer reaches a buyer she’d never have met on her own, that’s the whole point of the work.