Tabia Hewa.
Localized climate information delivered alongside georeferenced farm profiles — a study with insurers on how decision-quality data shifts uptake of weather-indexed cover.
Will better information change the insurance equation?
Weather-indexed insurance has been on offer in the ASAL belt for over a decade. Uptake has stayed stubbornly low. The hypothesis: it’s an information problem, not a product problem.
Tabia Hewa will pair localized climate information — forecasts, seasonal outlooks, anomaly alerts — with georeferenced farm profiles, and measure whether decision-quality data shifts willingness to enrol.
A study, an instrument, a data layer.
- A.
Georeferenced profiling
Farm-level GPS-anchored profiles across six ASAL counties, refreshed seasonally.
- B.
Localized climate feed
County-tier forecasts and anomaly alerts delivered via SMS in three languages.
- C.
Uptake measurement
Randomised information arms across cooperative groups, with insurer-side conversion tracking.